Diego Horcajada, February 2018
In his 2016 talk at TED Residency, Jeff Kirschner bring us on a transformation journey from idea to actions: an idea he had walking with his kids in the forest of Northern California, and the actions of thousands around the world to make their cities cleaner.
Jeff gives us examples of how the crowdsourced information via the Litterati app helped the city of San Francisco to set more appropriate taxes for the tobacco industry, advice fast food company to review their packing strategies, and create awareness among the students and the schools administration.
I hope you will enjoy his inspiring speech.
Diego Horcajada